Friday, July 28, 2006

Hyundai 'Halo Car' Shines On Montgomery

The Birmingham News has reported of "talk that Hyundai wants to add a sports car and a pickup truck to its U.S.-produced lineup. This talk fuels speculation that the Korean automaker will follow Mercedes-Benz and Honda and expand its Alabama plant.

John Krafcik, vice president of U.S. product development and strategic planning for Hyundai, told Reuters the company wants to have a so-called "halo car" at its dealerships and is in the early stages of planning a pickup for the U.S. market.

A halo car is meant to draw customers to dealer showrooms where they can see all of an automaker's offerings.

Hyundai's Montgomery plant now produces the Santa Fe SUV and the Sonata sedan. The plant is considered one of the world's most automated and flexible, capable of producing several different models. There is room for expansion at Hyundai's 1,744-acre site near Hope Hull."

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